Key aspects of the company's success include celebrity endorsements, especially by athletes, together with high-tech designs that include interchangeable lenses, high optical clarity, and damage resistance, and selective distribution through high-end retailers and specialty stores, including the Oakley-owned O Stores, Oakley Vaults, Sunglass Designs, Sporting Eyes, and Occhiali da Sole. Although known best for its sunglasses, Oakley has also expanded into footwear, watches, apparel, and accessories. Oakley sunglasses sell for anywhere from $65 to $335 a pair. is an innovation-driven designer, manufacturer, and distributor of high-performance eyewear, including sunglasses and goggles.
The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.ġ975: Jim Jannard founds Oakley when he begins selling handgrips for motocross motorcycles.ġ984: Company enters the sunglass market.ġ986: Cyclist Greg Le Mond sports Oakley sunglasses while winning the Tour de France.ġ995: Oakley goes public through an IPO that raises $230 million.ġ998: Company introduces its first athletic shoe.Ģ001: Company acquires Iacon, Inc., operator of mall-based sunglass specialty stores Sunglass Designs, Sporting Eyes, and Occhiali da Sole. Reinventing the concept of eyewear was only the first step. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. (NYSE: OO), a technology company that would soon be fueled by a raging distaste for mediocrity and a fierce devotion to innovation. Jim Jannard created a world's first-a motocross handgrip with a unique orbicular design, engineered to fit a competitor's closed hand. A mad scientist looked at a product and saw an opportunity. NAIC: 339115 Ophthalmic Goods Manufacturing 316219 Other Footwear Manufacturing 334518 Watch, Clock, and Part Manufacturing 339920 Sporting and Athletic Goods Manufacturing 446130 Optical Goods Stores
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